Card send for dummies
In the 1990s, Blue Mountain Arts introduced another greeting cards innovation: the electronic greeting card, launching their free e card website in 1996. The concept was a natural extension of the Schutz family practice of communicating with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. Their cards were free, and they allowed the sender to insert personal greetings rather than use a stock message. The recipient received an email notification of the card and accessed it through an attached link to the company website.