Greeting cards Learning the basics
Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew. Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began.