Paper greeting card now
Blue Mountain was originally conceived as a poster print business after Stephen and Susan persuaded a local Boulder bookseller to sell several of their prints on consignment. The business took off with the posters popularity; soon other area stores began carrying the prints. The parent company, Blue Mountain Arts, was officially formed in 1971. Stephen and Susan travelled the country selling their art, and business expanded so much that they soon branched out into gift books, calendars and stationery. Not long afterwards, they also transferred their art to Blue Mountain greeting cards.