See my blog on marketing
Besides searching each new post to your Web pages, the search engine spiders will crawl over your existing content as well. Also, the more information you post on your products, the more others will see you as an expert resource in your line of business. This will drive repeat traffic to your site directly as well as increase linking from related blogs and Websites. The more inbound links created to your site, the greater your search engine ratings will be optimized. Dashboard reports from your Seo campaign management will provide the feedback you need to assess your results.